Wanda Media became a top-level service provider of film integrated marketing within 8 years. In late 2016, Convergence Marketing strategy was initiated by Wanda Media
Wanda Media successively achieved a strategic cooperation with Bright Dairy Group, ChangAn Automobile Group，Great Wall Motor，China Merchants Bank Credit Card Center and Didi Chuxing in 2017. In addition, Wanda Media has collaborated with Wanda Kidsland and created the first IP crossover marketing compaign in China.
It planned online and offline campaigns for Warcraft, creating a fastest record of imported films to reach 1 billion RMB box-office in mainland China. It also invested in Teenage Mutant Ninja Turtles 2 and played a leading role in the process of promoting the movie. On 28th December of 2016, Wanda Media was officially founded and then announced its brand new concept of convergence marketing. With film as its core entrance, Wanda Media integrated rich resources of Wanda commercial scenarios and opened up the era of convergence marketing for becoming a leading media company in China.
The company officially became a part of Wanda Group, one of the world top 500 companies worldwide, exclusively operating all the cinemads and all-media advertisements in Wanda Cinema Line and Wanda Cinemas.
The company invested in many Paramount movies like Teenage Mutant Ninja Turtles, Interstellar, Terminator: Genesis and etc., set a precedent of Chinese enterprise investing Hollywood movies and getting benefits globally.
The company established closer partnerships with six major studios in Hollywood and was granted the right of product placement and joint promotion for Transformers: Age of Extinction in mainland China. It played a leading role in the process of promoting this film in China afterwards and created a miracle of making it the biggest winner on box office in China with 1979 million RMB.
Opened the gate of film marketing with the cooperationTransformers: Revenge of the Fallen on cinemad; in the same year, took part in every step of the promotion campaign and business cooperation of Founding of a Republic , the first commercial main-melody film in China.
In 2008, the company was founded and dedicated to film marketing.